It’s not too hard to see why video marketing is so popular among audiences these days- if we look at the reasons in detail one thing we got, it’s an easy-to-digest format that gives our eyes the information from the overabundance of textual online. Digital marketers are working around to build video content to lead brands towards social. Incorporate video into your content to remain competitive among your competitors and always make you visible to the audience. We TWOARK Business Solutions the best web designing agency is going to discuss the trending topic of video marketing in this blog. Now let’s get into the topic!
Anyone can hop onto their laptop and can create their videos using a few templates in an hour without looking for someone’s help. Video is a versatile and engaging content format to bring the audience to your site and provides us a real-life picture of how your audience is reacting to your service/product. Video marketing always provides a high ROI through any social media platforms which you are using. Product reviews and demo video goes well for your video marketing and it boosts your social following, engagement, and comments.
Table of Contents
5 Stats That Prove Video Marketing Increases ROI
#1 Informative
By a recent survey, it was proven that 97% of marketers claim that videos are helping the audience to understand products. For the most part, the audience is reviewing the products more through videos. Marketers in every field are trying to approach their audience with a value-based offer and sales. After doing a quick internet search about the product audience is checking about product videos to know its performance in real-time.
#2 Staying Competitive
85% of brands are using video to brand their products by incorporating the right keywords, a Meta description, and along with strong Meta title. Videos are going trend with a short unique video explainer by providing the ins and outs of the particular product to educate the audience. By using storytelling and a unique type of video on a website or social media platform it is easily catching people’s attention and entertaining them.
#3 Consist of SEO Traffic
Over 80% of all traffic will consist of video by 2021- digital marketers are working around the clock to increase SEO ranking through videos with high-quality content. We all know SEO is a long-term journey if you are thinking about how videos can work for my SEO as long as the videos themselves are optimized properly for your SEO on the website. Incorporating keywords, location keywords, Meta tags, and descriptions with strong and interesting video titles.
#4 Conversions increases
Video is motivating the audience to make a purchasing decision. A landing page is a great place for videos to boost the conversion rate for the product. Video with innovative content keeps people around for a long enough time on the website page who aren’t blog readers. The audience is watching a video stick around for some 2 minutes even if it a longer video. A good rule of thumb is that people’s eyes are more attractive to video than reading a blog because eyes could be tired from looking at a screen all day.
#5 Getting More Personal
When I talk about getting more personal – people started to focus more on live videos too. Live or Instagram stories are provoking the audience to get engaged in the content and making to take a glance at your website or your social media post. Real-time ephemeral content is building brand trust among the audience and developing time-sensitive promotions.
Conclusion
Video Marketing is the most popular content form in the world which is building trust among audiences and the trust is that it’s not likely to be going anywhere soon about the brands. In this digital world audience is craving meaningful and valuable information. With more and more practice on video content, you can come up with new challenges of tomorrow in the digital marketing field.
